Branding | Ugana
Start of the project
Name of the client
Type of project
objective
The objectives of this project were to initially develop the name proposal, create the brand, design the iconography and provide the overall branding for the web platform.
To achieve this, various investigations and focus groups were carried out with the target audience defined by the client, which was made up of entrepreneurial women heads of household.
challenges
There was already an internal process with the target audience through the WWB Colombia Foundation. Therefore, our main challenge was to get everyone who knew about the project to transition to the digital platform.
Therefore, we created a brand that is easy to pronounce, colorful and incorporates the concept of a tree, symbolizing the growth and progress that users can experience when interacting with the platform.
