Branding | Netgy

Start of the project

20180315

Name of the client

Netgy, Ingeniería y Construcción

Type of project

objective

Our objective is to create, develop and conceptualize a corporate image for an organization specialized in providing innovative solutions and services that improve companies’ industrial processes in a sustainable way for the environment and customers.

challenges

To create the NETGY brand we look for a unique identity that allows recognition and positioning within the category. The graphic inspiration of the brand arises from the initials of the services offered, reinforced with a slogan to generate customer memory.

We follow a phased approach, beginning with the naming process, followed by the conceptualization of the logo and its symbol, and concluding with a comprehensive brand rollout that focuses on positioning and communication.