Branding | Akua

Start of the project

20160810

Name of the client

Akua, Agencia de Viajes

Type of project

objective

A brand’s influence on customers is crucial to customer acquisition. If a brand has high value, a strong corporate image and good market positioning, success and positioning are taken for granted.

challenges

For the creation of the brand of the AKUA✈️ travel and tourism agency, we look for a unique identity that allows recognition and positioning within the category. The graphic inspiration of the brand comes from symbolic elements, initials and outdoor activities, which makes it impactful to generate customer memory.